The great companies you'll read about here are identified through our consulting practice and our friends who are guides or operators. Past editions Off the Radar can be found at www.xolaconsulting.com/news.htm. If you have a great company you'd like us to consider for Off the Radar, send an email to Christina@xolaconsulting.com.

July Photo Contest Well, the picture we ran in our July issue had you all stumped. Many of you guessed Argentina, and we don't blame you - those jagged peaks do resemble mountains Los Glaciares National Park. BUT, these crags can be found in the U.S. - the picture featured the Whitney Cirque, taken on Mt. Whitney in California, the tallest mountain in the lower 48 states. Thanks again to Eythan Sontag for sharing his great picture. Where Was This Photo Taken? Perhaps this month's shot will be a little easier than last month - if you think you recognize the place, send your guess to info@xolaconsulting.com. 808 Juniper Drive, Sante Fe, NM 87501

We've dedicated this issue to VolunTourism and adventure travel. Read further to learn more about how the adventure travel industry has started promoting voluntourism, and find out about a great adventure/volunteer trip in Cambodia. While the concept of combining travel with volunteer service is nothing new, a popular notion of "VolunTourism," currently gaining broad appeal with people who might not typically think of themselves as volunteers, is something of a new phenomenon. We're seeing a growing array of adventure travel companies responding to this traveler interest by bringing voluntourism into their itineraries. We've highlighted one adventure travel company using voluntourism in its offering in Cambodia in this issue. Visit Xola's website for information on adventure travel and voluntourism; see VolunTourism.org for general information on voluntourism and a growing list of operators from a range of tourism niches. "Adventurous Living, Responsible Giving," is the motto PEPY Ride founders Daniela Papi and Greta Arnquist chose for their organization, a non-profit with a growing offering of adventure travel cycle tours through Cambodia. This energetic, ambitious organization helped build the PEPY Ride School in Siem Reap in 2005 and now continues to revisit the school's students on its cycle tours. From November 18-26, they'll travel from Siem Reap, home of UNESCO World Heritage Site Angkor Wat, to Phnom Penh riding primarily on unpaved village roads. Beginning at the PEPY Ride School, the group delivers supplies to new first year students. On another day they stop at a rural school to give an "environmental lesson," and conclude in Phnom Penh with a visit to a Cambodia Children's Fund orphanage. Cyclists age 25-60+ have enjoyed these trips at a wonderful price - $700 covers trip expenses; an additional $500 goes directly to the aid program. For more information, visit PEPY Ride - http://www.pepyride.org or send an email to volunteer@pepyride.org. This is a note for all our adventure travel business and media readers - don't forget to check out the Adventure Travel Trade Association's World Summit October 19-21 in a classic adventure travel destination - rugged Seattle, WA. This year's summit brings together the best adventure travel operators and national tourism leaders from around the world for networking and information sessions. It's a great opportunity for small operators to network, learn more about emerging industry trends and how they may affect your business.